employment, job hunting, job interviews, job search, resumes, Uncategorized

Your Future Is In The Cards

You’ll never get a job if you’re not memorable.

If you’re a student, homemaker, in the military, or unemployed…WHY do you need a card? Because you want to become a business professional, and business professionals have business cards.

Having a card to present while networking accomplishes many things:

  • It shows that you’re prepared. You’re not fumbling around for a pen and scrap of paper on which to scrawl your contact info.
  • It presents what YOU want to present—the methods to find you and how to find out more about you.
  • It demonstrates respect for the tradition of reciprocating the exchange of cards. Avoid that uncomfortable feeling of when someone gives you a gift and you don’t have one for them.

Now, that you’re convinced, don’t have a bad or ordinary card—have one that presents the best of you:

  1. Provide minimal information so is not cluttered and doesn’t confuse the reader. Name, one phone number, one email address, maybe mailing address, maybe Linked-In page (not Facebook), or personal website, if you have.
  2. Select a simple theme/colors/font that reflects your personality, yet looks professional; is easy to read; and can be read by card scanners.
  3. Give yourself a title: “Sales Consultant,” “Customer Service Specialist,” “Digital Marketer,” something memorable and realistic, not cutesy.
  4. Utilize the back of the card for a few lines of your accomplishments or qualifications: “Masters Degree in Education,” “Certified in C++,” “Proficient in Google Analytics.” Leave at least the top half of the card’s back empty so the person has space to write notes.

The goal is for the recipient to remember you weeks and months later. Receiving theirs is literally your “calling card” for following up after meeting. You want them to think of you when they have or know about a vacancy BEFORE it’s posted.

For $10, sites such as Vistaprint, will send you 500 professional business cards. You can design it, use a logo or photo if have one, use their templates, or let their experts design it.

You may make a good first impression, but a business card leaves a lasting impression.

Learn how to be more marketable at BestOfYouResumes.com.



employment, job search

Don’t Waste End-of-the-Year Job Opportunities

Conventional wisdom has been that the end of the year was the worst time to look for a job. That Bermuda Triangle period from Thanksgiving to Christmas to New Years was a waste of your time, since decision makers and HR folks were on vacation.

I’d like to propose that NOW is not the time to kick back…NOW is the time to turn up the heat!


1) Most others are sitting on the sidelines waiting for mid January, so you’ll have less competition.

2) Despite the holidays, time keeps on marching. Budgets that are on a calendar fiscal year are about to end and a new one begin, so departments have the green light to spend-to-hire.

3) Not all corporate personnel go on vacation, or, at least not for the whole season. The ones left are still opening resumes, processing applications, and working to fill vacancies.

4) Use the chance to rehearse your elevator speech. Get it down to 60 seconds and memorize for a confident, professional pitch.

5) Take advantage of networking at holiday parties.  Don’t be handing out your cover letter, but do hand out your business card (name, address, phone, email, and give yourself a title, like “Marketing Professional”).  This is important so that days/weeks later, the person will remember meeting you and why. Talk to many and be sure to ask about them BEFORE you tell them about you. Politely ask for their card  and give them yours. Remember key facts about them and go write them down…so you can follow up later with a “Nice to have met you” email.

Grab some egg nog and then get your resume in shape; call to get a research interview or appointment to fill out an application; and get out to meet people because they know more people [who may be able to help you].

It’s the end of the year, not the end of the road.