employment, job hunting, job interviews, job search, resumes, Uncategorized

Your Future Is In The Cards

You’ll never get a job if you’re not memorable.

If you’re a student, homemaker, in the military, or unemployed…WHY do you need a card? Because you want to become a business professional, and business professionals have business cards.

Having a card to present while networking accomplishes many things:

  • It shows that you’re prepared. You’re not fumbling around for a pen and scrap of paper on which to scrawl your contact info.
  • It presents what YOU want to present—the methods to find you and how to find out more about you.
  • It demonstrates respect for the tradition of reciprocating the exchange of cards. Avoid that uncomfortable feeling of when someone gives you a gift and you don’t have one for them.

Now, that you’re convinced, don’t have a bad or ordinary card—have one that presents the best of you:

  1. Provide minimal information so is not cluttered and doesn’t confuse the reader. Name, one phone number, one email address, maybe mailing address, maybe Linked-In page (not Facebook), or personal website, if you have.
  2. Select a simple theme/colors/font that reflects your personality, yet looks professional; is easy to read; and can be read by card scanners.
  3. Give yourself a title: “Sales Consultant,” “Customer Service Specialist,” “Digital Marketer,” something memorable and realistic, not cutesy.
  4. Utilize the back of the card for a few lines of your accomplishments or qualifications: “Masters Degree in Education,” “Certified in C++,” “Proficient in Google Analytics.” Leave at least the top half of the card’s back empty so the person has space to write notes.

The goal is for the recipient to remember you weeks and months later. Receiving theirs is literally your “calling card” for following up after meeting. You want them to think of you when they have or know about a vacancy BEFORE it’s posted.

For $10, sites such as Vistaprint, will send you 500 professional business cards. You can design it, use a logo or photo if have one, use their templates, or let their experts design it.

You may make a good first impression, but a business card leaves a lasting impression.

Learn how to be more marketable at BestOfYouResumes.com.

Cards

 

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employment, job hunting, job search

Live Long and Prosper…as a Job Hunter in your 50s, 60s & 70s

People are living longer, which means that they have to work longer to support themselves…which means being a job candidate instead of a retiree.

We often think of job hunters as being young, maybe right out of college. But, let’s not forget that job hunters are also in their 50s, 60s & 70s. You may know of one, be one, or will be one.

There’s an interesting article by Kerry Hannon in AARP Magazine, Feb/Mar 2015 about 8 common mistakes that older job seekers make, and how to fix them.

Here are Hannon’s “Mistakes” and my comments about them:

Mistake #1

“I’ll job hunt but otherwise just kick back and enjoy the break.”

Don’t waste any time. Offer your services to local companies since they may not be able to hire an employee, but they might afford a consultant. If can’t find a paid position, volunteer your skills to an organization that you support. The goal is to keep working, so you can make contacts and network for your next gig.

Mistake #2

“I’ve had my AOL account since 1993!”

I disagree somewhat with Hannon on this one. Having an AOL email address doesn’t mean you’re old, it shows that you’ve had a digital presence for a long time, and that you’re loyal (by sticking with a good-service company). If you want a Gmail account, get one. Use it just for your job search, and keep AOL for personal stuff.

Mistake #3

“I’m proud no one can find me online.”

Be realistic…nothing online is private. You can and will be found IF someone wants to find you. Don’t make them jump through hoops when it’s YOU who wants a job. Show your digital presence. Show you’re tech-savvy by being on LinkedIn, Twitter, Instagram; create a website; write a blog.

Mistake #4

“I refuse to take a job for less pay than I was making before.”

You can have a bottom line of what you’ll accept, but make sure that it’s based on financial needs and not ego. Better to take less than have nothing. Better to have a job when/if seeking another job. Get the experience, put it on your resume, and try to negotiate additional benefits in lieu of more money.

Mistake #5

“I don’t like bothering people.”

You must market yourself. Let everyone know of your search. They may know someone who knows someone who can help you. You can’t do all the leg work yourself so let your support network assist you.

Mistake #6

“The longer my resume, the more impressed employers will be.”

Size matters. One or two pages is all you need but either should be packed with quantified accomplishments and not job descriptions. Job history only needs to go back 10-15 years. Consider leaving years of graduation off of resume.

Mistake #7

“I’m not going to apply since I don’t meet all the job requirements.”

A want ad is a wish list. There may not be a candidate with all the qualifications but you may come the closest, so apply. Don’t rule yourself out…let them decide if you meet their requirements.

Mistake #8

“If I’m patient, a job perfectly suited to my experiences will come along.”

Don’t fool yourself into thinking that you’re too good or too experienced for a job. There is no “perfect” job, so be willing to take a new challenge that may be different from what you’ve had previously. Use your achievements to demonstrate your potential.

Learn how to be more marketable at BestOfYouResumes.com.

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Uncategorized

Approach A Job Search With A Laser, Not a Flashlight

I frequently hear from students, friends, and clients, that they are starting or are in process of looking for a new job.

When I ask the obvious question, “What are you looking for?” the response is almost always ambiguous, not identifying the industry, company or even city of what they seek.

There’s a good article in Marketing News, January 25, 2015, by Debra Wheatman. In her “Seven Tips for Conducting a Targeted Career Campaign,” Wheatman offers these tasks and I’ll add my own comments.

1) Conduct a personal assessment

Know what, who, and where you want to be. Know why you’ve made these choices. Things change and life happens but you need to start with a road map for your journey.

2) Do your research

With the Internet, you have access to investigate industries, companies, locations, executives, corporate mission statements, salaries, reviews by employees, and a lot more. No excuses for not knowing!

3) Define your goal

Keep narrowing your search. Like a funnel, all the possibilities go in the top, so that the “answers” come out the bottom. Just like you can have more than one resume, you can have more than one funnel/search. Keep them on separate tracks.

4) Identify avenues for professional development

Never stop learning about your field and how you can innovate to be successful in it. Take classes, watch webcasts, listen to podcasts, view TED Talks, and join industry organizations.

5) Improve your personal brand

YOU are the product that you’re marketing so find ways to stand out from the competition. Hone your resume, complete your profile on Linked-In, perfect your elevator pitch; and get business cards to pass out.

6) Network with industry leaders

Take those business cards to associations’ meetings. Go to conferences, listen to speeches, follow-up with “nice to have met you” emails. You’re not asking for a job…you’re introducing yourself…then see how things play out.

7) Branch out

Use professional associations, Linked-In, Twitter, create your own website, and let family & friends know of your targeted campaign. They may not be able to help but they’ll likely know someone who knows someone who can.

A flashlight approach is broad, scattered, and a waste of your time. By knowing what you want [and what you don’t want], a laser approach is precise and more likely to hit the target.

Learn how to be more marketable at BestOfYouResumes.com .

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