employment, interviews, job hunting, job interviews, job search, resumes, Uncategorized

Quarantined But Not Out of Action

Sure, you’re stuck at home and just when you were in the midst of searching for the next, better job. Great timing, everything is on hold, right?  Wrong.

First, stay safe. Follow the national guidelines as well as those of your state and city.

Second, stay in your house; and practice “social distancing” with strangers if you go out.

Third, stop feeling sorry for yourself. You’re healthy so step up that job search!

Most businesses are closed but their managers and HR staff are likely working from home. They still have vacancies to fill now or when return to the office.

Use this time to:

1) Take a beat and give real thought as to where you are in your career, and where you want to go. Draw a line on a sheet of paper. Use about half the line, starting at the left: mark your jobs during high school and college; then graduation, then each job since graduation. Now on the second half of the line, go to the far right and dream big—marking your title (and possibly company) from which you’d love to retire. Now the hard part—make several marks of titles and/or companies for whom you aspire to work. Don’t add more pressure, but if strategic, assign goal dates for each.

To get from where you are to where you want to be, should you stay and advance within your current company? Seek an internship? Leave for a new city? Finish that college degree or work on your next one?

2) Assuming that your decision is to get a new job, research the companies that you want to contact. Go to their websites and search for names and titles of people in the department in which you want to work.

3) Then, find them or their company in the “search” field in LinkedIn. Once you find someone that works or used to work there, contact them by “connecting” or a message through “InMail.” DO NOT ask them for a job!

If they reply, then the door is open to write back, “Hi, I’m Mary and I saw on LinkedIn that you work for the Acme Company. How are you doing during this lockdown? I’m a fan of Acme and would also like to work there. Can you please tell me if you’ve learned a lot and enjoyed your time there?” That’s it…no more until they respond.

4) If you’ve already been in touch with a company and are waiting to hear about an interview or a hiring decision, email those key people—remind them who you are, when you were there, and for which position. Ask how they are doing during this lockdown. Just remind them of your continued enthusiasm, and hope to hear from them when things settle down.

5) Check-in with your network. Ask how they’re doing…then remind and update them on your job search. Thank them for their ongoing support to notify you of prospects, offer advice, or for being a reference. A phone call is best, but if you email, then remind them of what you’re looking for and attach your latest resume.

6) Use the chance to rehearse your elevator speech. Get it down to 30 seconds and memorize for a confident, professional pitch. Practice it in front of a mirror, family and friends until feels and look natural. Recite it when going for a walk, bike ride, or working out. So much you can accomplish during this temporary period of isolation.

7) Order business cards so you’ll have them to pass out when able to socialize again. Even if you’re unemployed, it’s always more professional to exchange cards when they give you theirs. You don’t need a job to have a card. Give yourself a title, like “Marketing Specialist,” “Recent USC Graduate,” “Customer Service Professional.” Include your contact information, and make all in a larger, bolder, legible font. Lots of templates at Vistaprint.

Now, if you’re finished reading this…do everything I suggested.

And, go wash your hands!


Ferris Kaplan is founder of Best Of You Resumes.

woman using silver laptop

Photo by Marek Levak on Pexels.com


employment, interviews, job hunting, job interviews, job search, resumes

20 Best Tips to NOT Blow Up Your Job Interview

You’ve gotten in the door, congrats! Now, you must sell yourself. Close the deal by demonstrating why you are the best choice to fill their needs.

Entrepreneur Magazine listed 10 interviewing mistakes to avoid. A good start, but here are my comments and a bonus 10 to help you:

  1. Not downloading the company’s app

Know everything about the company.

  1. Being negative

Be positive about your current job and why you’re looking to move.

  1. Actually, just telling them about yourself

“Tell me about yourself” means crafting a story about how your background is relevant to this job.

  1. Forgetting Google exists

Search for recent mentions of the company in the news.

  1. Forgetting LinkedIn exists

Check out common experiences among others who work for the company.

  1. Not speaking to your audience

Relate every answer to benefitting the company.

  1. Not preparing for the obvious

Search “Job Interview Questions” and practice answering until confident.

  1. Going too fast

Control your anxiety. Pausing to think before answering isn’t as long as it seems.

  1. Not being yourself

Be truthful and act normal. Seeming phony or saying what you think they want to hear is a red flag.

  1. Not understanding the next steps

If not told before you leave, ask!

  1. Not managing your arrival time

Rehearse the route in advance—at the same time you’ll be going for real. Allow extra time for traffic delays, accidents, full parking lots, busy check-in desk, slow elevators, etc.

  1. Not dressing properly

Dress one level better than the current employees. If they are business casual, then wear jacket & tie/pants suit or blouse & skirt; if they have jacket & tie, then wear a suit/dress or suit. After you get hired, you can wear the jeans, shorts, and flip flops like everyone else.

13. Not maintaining eye contact

The interviewer should be concentrating on your answers, not questioning your interest or ease to be distracted. Put on your game face and shut out all else.

  1. Not having a confident, professional handshake

The handshake is a lost art, given our current hugs, chest bumps, high-fives, and fist bumps. Practice with a friend or family member until comfortable.

  1. Not finding a common interest over which to bond

Find something that you have in common with the interviewer. Before, check their bio/profile on corporate website, LinkedIn, and Facebook. When in their office, look for books on shelf, sports trophies, toys on desk, plaques on walls, photos of pets, any mutual interest to break the ice.

  1. Not taking notes

When you sit down, take out a pad & pen so you look interested to write down any comments or notes—even if you doodle or never take any, you’ll be ready.

  1. Not having questions prepared

Show respect for, and an interest in the company, by having a few questions ready about their business or recent mentions in the news. All should be about the company, not you!

  1. Not asking for the job

Don’t take anything for granted. Even high-profile seasoned politicians know to introduce themselves, shake hands, and ask for your vote.

  1. Not writing a thank you note to every person you met

Email is good, but handwritten is better. Send separate notes to receptionist, administrative folks, human resource staff, and interviewers—everyone, since they will compare feedback about you.

  1. Not following up on status weekly

If they give you ranges or specific dates for follow-up, be patient. If not, then it’s fair to email or call their office to check on process and reiterate your continued interest.

There are ways to have a successful interview. There are even more ways to implode, so don’t disqualify yourself.

Ferris Kaplan is founder of Best Of You Resumes.

Learn how to be more marketable at BestOfYouResumes.com.

interview panel

employment, job hunting, job interviews, job search, resumes, Uncategorized

Your Future Is In The (Business) Cards

[As published on Recruiter.com]


According to a Microsoft study, a goldfish now has a longer attention span than you do.

Hey, over here — there’s more!

Microsoft found that the average human’s attention span is now eight seconds, down from 12 seconds in 2000. The goldfish clocks in at nine seconds.

Why does Microsoft care, and why should you? Because shorter attention spans affect concentration, comprehension, reading, advertising, and interpersonal interactions.

Given how short the average person’s attention span is — and that includes hiring managers and recruiters — how can you become a memorable candidate?

It’s actually quite easy: Leave behind a business card.

The practice of exchanging business cards seems to have originated in China in the 15th century, according to some sources. The practice has evolved since then, but there’s a reason it’s still with us all these centuries later. Having a card to present while networking accomplishes several things:

  1. It shows that you’re prepared. You’re not fumbling around for a pen and scrap of paper on which to scrawl your contact info.
  2. It presents the important information you want a person to know, such as how to contact you and how to find out more about you.
  3. It demonstrates respect for the tradition of reciprocating the exchange of cards. Avoid that uncomfortable moment when someone gives you a gift and you don’t have one for them!

It’s not enough to simply have a business card; you want something that presents the best of you. A few guidelines on what makes a great card:

  1. Provide only necessary information so the card is not cluttered and doesn’t confuse the reader. Name, one phone number, one email address, maybe a mailing address, maybe a LinkedIn URL (not Facebook!), and a personal website, if you have one.
  2. Select a simple theme/colors/font combination that reflects your personality but looks professional. Your business card should be easy to read, and card scanners should be able to parse it. A fancy script and/or tiny typeface are red flags about your judgment.
  3. Give yourself a title, like “Sales Consultant,” “Customer Service Specialist,” “Digital Marketer” — something memorable and realistic. Unless you’re in a really creative field, don’t get cutesy. No one likes a “Chief Thinking Officer,” “Creative Guru,” or “Rainmaker Extraordinaire.”
  4. Utilize the back of the card for a few lines about your accomplishments or qualifications, such as “Master’s degree in education,” “Certified in C++,” or “Proficient in Google Analytics.” Leave at least the top half of the card’s back empty so the person has space to write notes.

Remember: Receiving another person’s card is an invitation to follow up with them. Duck into another room and make notes of everything you can remember about your conversation on the back of the card. This may include information like a spouse’s name, a reminder to send an article of interest, inside information about their company, projects they’re working on, or next steps for following up.

You are an outsider trying to get inside. That’s what networking is all about. The goal is for the recipient to remember you weeks and months later. You want them to think of you when they have a vacancy or hear about one before it’s posted.

You are continuing a 400-year tradition of introductions and etiquette, so carry the cards in a decent case. Resist the temptation to use a binder clip or rubber band.

You may make a good first impression, but a business card leaves a lasting impression. That’s how you become memorable.

Learn how to be more marketable at BestOfYouResumes.com.



employment, job hunting, job interviews, job search, resumes, Uncategorized

Are You Ready For Your Close-Up?

If you were a company hiring people, would you think it efficient and cost effective to scour the country and fly in, house, and feed candidates to interview?  That’s what we used to do.

Would you save money by filtering through resumes and then conduct phone interviews of the best applicants?  That’s what we used to do.

Now, companies are asking candidates to produce a video of themselves answering provided questions or just introducing themselves. I’m not sure why it took so long, since we’ve had video conferencing capabilities at Kinko’s since 1994, Skype since 2003, and FaceTime since 2010.

This is a paradigm shift—having a webcam, but not necessarily a resume?

An initiative called, “World Hiring Day,” was September 14, and 200 companies accepted videos from job hunters. (Wall Street Journal, 9/14/16, Page B5).

Companies have applicants download an app or link that explains their procedure and expectations. HireVue Inc., a firm that provides video interviewing software, said that it hosted nearly three million such videos last year, up from 13,000 five years ago. (Wall Street Journal, August 17, 2016, Page B6).

Do you still need a resume?  Absolutely.  Even, if not for them, you need it for you. It’s a chronology of titles, places, dates, and skills to quantify accomplishments, and stay organized when speaking.

Now, that companies can hear AND see you, you need your elevator speech to be confident, and your answers on-point without sounding rehearsed. Neatness counts, so you also need decent production values which means considering your location, lighting, background, ambient noise, attire (at least from the waist up), and proficiency to shoot and edit (if possible) your video.

Scanning videos for facial and other non-verbal cues adds more scrutiny to who you are. Reciting selections from your resume demonstrates what you’ve done and what you can do.

Learn how to be more marketable at BestOfYouResumes.com.


employment, job hunting, job interviews, job search, resumes

Hello, I Must Be Going: Job Hoppers Have No Time for a Gold Watch

[As published on Recruiter.com]

Your parents and grandparents likely had only a few jobs before settling in with one company until retirement. For you, that’s probably not the case.

According to a PwC report, millennials – those born between 1980 and 2000 – comprise a quarter of the workforce. They are the largest generation since the soon-to-retire baby boomers, and they have very different goals from previous generations.

For example, money is not their highest priority.

(“Wha-what?” you say. “Heresy! These young’uns!”)

More important to millennials is that they have a true work/life balance; that they be inspired to grow personally and professionally; that they be productive, but not tied to the office for long hours; and that they feel a sense of purpose and are contributing to solutions instead of acting as small cogs in the larger machine.

These aspirational goals, though noble, are not the same as those of millennials’ parents and grandparents, who wanted the money, were okay working for “The Man,” and were willing (and expected) to stay as late as it took to get things done.

According to the PwC report, 38 percent of millennials who are currently working said they were actively looking for a different role, and 43 percent said they were open to offers. Only 18 percent expect to stay with their current employer for the long term.

Not long ago, job hopping was a bad thing, but the times, they are a-changin’. Wall Street Journal article cites U.S. Bureau of Labor Statistics’ 2014 findings that workers aged 25-34 averaged three years at their employers, compared to 5.5 years for all employees over 25.

Regarding job hopping, the average hiring manager used to think, “What’s wrong with this person who can’t keep a job? How quickly will they leave me? A chronic short-termer will likely use me as a stepping stone, so is it worth taking that risk to hire them? If this person burns me, will the next one of their contemporaries be any better?”

Why are younger workers leaving their jobs sooner? Because they can. Hiring managers in technology, finance, consumer/retail, business services, and healthcare are becoming more accepting – or more desperate – in order to fill critical roles. Competing for the best people is nothing new, but today’s employers need to make compromises due to outsize demands and a smaller supply of qualified workers.

This new paradigm has further implications for the future. How compatible will these young job hoppers be with coworkers of different generations? How will they behave as managers later in their careers? Will they accept, support, and encourage short-termers, or will they revert to old-school mindsets of wanting long-term, consistent teams? Will they hop less, wanting more financial stability as retirement gets closer?

I’ve hired several dozens of people during my managerial career and recommend that employees stay in a job for at least three years. The company has gone to considerable expense to search for you, hire, and train you. It takes at least one year to learn the season/cycles before repeating them. Fewer than 36 months probably isn’t enough for you to get acclimated, learn your job, make contributions, prove yourself, and master it before saying see ya later.

Groucho Marx, as Capt. Spaulding, told his party guests in Animal Crackers, “Hello, I must be going, I cannot stay, I came to say, I must be going. I’m glad I came, but just the same, I must be going.”

That was long before the age of millennials.

Marx proclaimed to his gathering, “I’ll stay a week or two, I’ll stay the summer through, but I am telling you, I must be going.”

Do what’s best for you, but before jumping ship, consider how your current employer might speak about you later and how your new employer might (skeptically) view your commitment.

Be prepared to discuss what loyalty means to you. Give a lot of thought to that classic question, “Where do you see yourself in five years?”

Ferris Kaplan is founder of Best of You Resumes.


employment, job hunting, job search, resumes, Uncategorized

Reading Between the Lines of a Job Ad

When you read a house-for-sale ad, with practice, you can decode that “easy-care-yard” means small or already full of stones and cactus. “Great starter house,” means you should expect to spend a lot fixing it. We read the ad with skepticism.

When we see a job ad, we read it with eagerness. We want it to fit and be the perfect next gig. Blinded by the opportunity, we quickly scan the title, location, qualifications, requirements, and next steps.

An article by Hannah Morgan in U.S. News & World Report, details what to look for, and I agree with them.

I would add:

1) Read the ad with optimism, the FIRST TIME. If convinced that this could be something positive, then READ IT AGAIN as “The Devil’s Advocate.” Dissect every line to decode what they really want, and if you really have it.

2) Try this trick…copy & paste the entire job description into a Word Cloud to see what the most important keywords are TO THEM. Then, copy & paste your entire resume into a Word Cloud to see what YOUR KEYWORDS are. If similarly prominent, great. If not, you can change your resume to reflect what they’re looking for, or recognize this as a red flag and move on to the next ad.

It’s easy to be overly optimistic and mail or email out letters and resumes applying for everything. Yes, it’s a “numbers game,” and you’ve got to send out more to get more responses, but your time is valuable, so be selective. You must craft each letter and each resume to each specific job, or you are wasting your time.

Companies have vacancies to fill. They have the power to hire, but THEY NEED YOU more than you need them.

Learn how to be more marketable at BestOfYouResumes.com .



employment, job hunting, job interviews, job search, resumes

Old School: Please and Thank You


It used to be common courtesy to politely ask for something, and then to give thanks when receiving it. Over time, this courtesy has become less common.

Despite the advanced technology, lack of parenting, or erosion of social skills, humans have not yet evolved from wanting to be appreciated.

Your resume is to get you an interview, and your cover letter should conclude by nicely asking to meet.

The most overlooked tool is the Thank You note. When you’ve gotten far enough into the process to actually have an interview, congrats, but don’t stop there!

There’s an often quoted 2012 survey by The Ladders, whereby, 75% of interviewers said that receiving a thank you note from a candidate affected their decision. However, only 21% send them sometimes, and 10% never do!

I’ve hired a lot of people, and receiving a thank you email or handwritten note has always made a difference. Not only did that person now get another opportunity to be top-of-mind, but also they got a follow-up chance to impress me.

There are thousands of free thank you notes online to sample, but show your personality and your genuine interest in THEM.

1) Keep it short. This is not for you to re-hash your cover letter or attach your resume. Three paragraphs (Nice meeting you…reminder of you with what got their attention…and then showing your passion for the job) are all you need.

2) No mistakes. Don’t implode after getting this far. Have others read it before sending. Check for spelling, grammar, punctuation, and that your name and contact email/phone is legible. Be sure to have the correct spelling of their name.

3) Send it soon. Email it within 24 hours, but not as soon as you get home since it may look desperate. If mailing it, do it right away since it will take 2-4 days to be delivered. Send one to each person with whom you met. Trust me, they compare notes about YOU.

Learn how to be more marketable at BestOfYouResumes.com.

employment, job hunting, job search, resumes

What’s Your Headline?

Newspapers have them. So do magazines, ads, even stories on the nightly news.

A headline highlights and introduces what is to follow. Based on the headline, the viewer may read it or bail out (turn the page, change the channel, etc.).

The headline in your resume is the opening paragraph, just under your name and contact information.

Here’s what you should be asking yourself:

Do I need one? Should it be an “Objective”? Should it be a “Summary”?

And, here are the answers:

Yes, No, Yes.

You can’t assume that the reader or Applicant Tracking Software (ATS) has seen the cover letter. Many cover letters are overlooked, lost or discarded, so the resume has to stand on its own—and it’s too abrupt of an opening to have your name & address, and then go right into Education or Experience.

An “Objective” is old school and a waste of space. The “objective” is to get an interview for the job [for which you’re applying]. The company knows that.

Instead, give the reader a “tease” about what’s important without having to dig into the resume. Use the opportunity to promote yourself with one paragraph, summarizing a few key skills, a quantifiable accomplishment, and your passion to be part of that company/industry. What degree do you have? Bi-lingual? Traveled or worked in other countries? An award winner? Maybe namedrop a well-known company or competitor for whom you’ve worked.

That’s it, two sentences, no more. You want to get and keep their attention so that they keep reading.

Then, and here’s the key…make sure that you’ve demonstrated those highlights down below. There’s nothing worse than a headline that promises something and then never delivers.

Give yourself a strong, credible headline to hook the reader and not let them bail out.

Learn how to be more marketable at BestOfYouResumes.com.

Extra Extra

employment, job hunting, job search, resumes

Size Doesn’t Matter. Or, Does It?

“How long?”

That’s the question that I’m asked most often.

Human resource managers, school career counselors, and even professional resume writers can’t agree on what’s an appropriate length for a resume today.

The Internet, Linkedin, and websites have changed how we now look at resumes. Instead of hard-copy pages, we now can seamlessly scroll through a resume, not knowing its length. Linkedin breaks our profile into different sections, so it’s not stitched together. Video resumes that showcase the person and their portfolio have only running times.

An article by Kim Isaacs for Monster.com, suggests that you should have a ONE-pager if you have less than 10 years of experience or are pursuing a career change or only had one employer; a TWO-pager if you have more than 10 years of experience relevant to your new goal or need space to list engineering/technical skills; a THREE-pager if you’re a senior-level executive or in an academic/scientific field with extensive credentials.

I totally agree with these suggestions as guidelines. My answer as to the proper length is always, “What will it take to convince the reader?” If you don’t start strong and keep their attention, they will bail out, regardless of length.

I’ve seen good two-pagers and bad one-pagers. I’ve seen strong, concise one-pagers, and cluttered or boring two-pagers. Size doesn’t matter unless you abuse the space. Tell your story, quantify your accomplishments, and sell yourself as the best candidate for an interview.

Learn how to be more marketable at BestOfYouResumes.com.

employment, job hunting, job search

What Did You Eat For Dinner Last Thursday?

That’s what I thought…I don’t remember either!

If we don’t remember something so recent, how can we accurately recall details of an event from months or years ago?

The more I consult with students and working professionals on their resumes, the more I realize that they have forgotten crucial information—information, that they all once had at hand, but have now forgotten.

A resume is NOT a list of your jobs’ descriptions. We know what a bank teller does; what a bar manager does; what a retail salesperson does. Don’t waste valuable space telling your reader (the HR person or hiring manager) what they already know.

You NEED to quantify what YOU accomplished while at each job. How many people did you hire, train, and supervise? How much money did you save the company, generate for the company? What did YOU do to make things better?

Answers to these and many other questions are demonstrated with citing achievements in $, %, #s, volumes, sizes, etc.

Don’t just say that you’re “responsible,” or a “team player,” or a “hard worker.” PROVE IT! Demonstrate those traits through your accomplishments.

And that brings me back to…update your resume EVERY TIME that you have achievements, get kudos at work, or win awards.

Updating this living document will keep you from leaving out or having to reconstruct events, achievements, $, %, #s, volumes, and sizes, years later. And, if you don’t believe me, what did you have for dinner last Thursday?

Learn how to be more marketable at BestOfYouResumes.com.